Episode 076 - Dave Lorenz - creating a remarkable brand

Sponsored by: WillPower Consulting

 

QUOTE IT

“We encouraged people not to worry about borders and boundaries, and taking chances to maybe cross-promote with another community.” (4:37)

 

“I need to take care of myself, and keep myself motivated. I do that by getting out into the industry as much as I can and be engaged with the industry as much as I can.”  (11:49)

 

DIG IN

Get Dave’s perspective on the importance of branding and how it can make or break your product at 7:39.

 

Hear a great story around 14:26 about a time recently when Dave witnessed a group of people visiting Detroit for the first time, their reaction and what that meant to him.

 

TAKEAWAYS

Nurture a supportive culture for a high-functioning team.

Engage with others in your industry to check the pulse of what’s happening and what’s hot.

Your brand is about the emotional connection people have with the idea of your company or organization.

Let the data redirect your approach at every move.

There’s an entrepreneurial spirit in Detroit that is evident everywhere from the local shops to the big businesses.