Direct download: Episode_156_-_The_STARTERS_Experience.mp3
Category:general -- posted at: 12:00am EST

Dr. Gerry Roston brings an impressive resume to TechTown Detroit. He was on the Mars rover team and helped develop technologies which are making self-driving cars possible. He now brings his wealth of knowledge and connections to help TechTown Detroit excel in connecting ideas to the marketplace. Listen this week as we explore the value of connecting ideas to those we serve.

 

QUOTE IT

“Go to the marketplace first, try to find what pain your potential customers are having to make sure what you want to develop meets their needs." (7:06) 

“Getting people connected to the right resources is critically important." (11:42) 

“Tell me about a day in your life. Where do you struggle?" (13:15) 

 

DIG IN 

  • (5:35, 12:29) Customer discovery.
  • (13:06) Learning to pivot.
  • (18:23) Provide actionable information.

 

Tip of the Week

Connecting to your customers to find their pain points is critical to your success.

 

 
Direct download: Episode_155_-_Gerry_Roston_-_connecting_mutual_value.mp3
Category:general -- posted at: 12:00am EST

 Lauren Kase is a San Francisco native that stayed in Detroit after receiving her degree from the University of Michigan. She is the Head of Marketing and Partnerships at Floyd Detroit. Listen this week as we discover what attracts the millennials to Detroit, Floyd's unique positioning in the furniture industry and the importance of mutual mentorship.

 

QUOTE IT

 

“The most sustainable thing is not throwing anything away.” (9:50) 

“It’s really exciting to have people resonate with the product.” (10:56)

 

DIG IN

  • (8:40) Floyd Detroit’s definition of sustainability.
  • (9:55) The challenge of being too successful.
  • (12:03) Tap into tacit knowledge.

 

Tip of the Week

Mentorship is a two-way street.

 

 
Direct download: Episode_154_-_Lauren_Kase_-_mutual_mentorship.mp3
Category:general -- posted at: 12:00am EST

We kick off the month of December with this month's co-host Lauren Snyder, Marketing and Communications Specialist, American Hort and recent STARTERS graduate. This episode discusses the exciting line up we have in December as well as engaging discussion on how the connect fundamental works in the PureReinvention process.

QUOTE IT

“The idea of connection transcends so many aspects of success." (2:26)

“They (TechTown) connect the right conversations, with the right people at the right time." (5:16)

DIG IN

  • (2:14) The importance of connect.
  • (2:41) The epitome of the young person's ability to connect.
  • (5:00) Connecting to influence technology and innovation.

Tip of the Week

Build a network of mentors to connect your ideas and passion to the right people.

 

 
 
 
 
Direct download: Episode_153_December_Intro.mp3
Category:general -- posted at: 12:00am EST

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