Mon, 31 July 2017
The PureReinvention team wraps up July discussing lessons learned from our guests this month. Simplification is very important in messaging and in serving customer needs. Organizations that focus on the customer experience and successfully communicate that are better positioned to thrive in this new economy. Listen as PureReinvention team members Mike Bills and Will Carlson discuss these lessons and reflect on how taking time to simplify complex issues is vital to advancing your mission. QUOTE IT “The simplification concept, for most people, becomes the pivot point.” (3:29) DIG IN (0:44) Getting ready to simplify. Tip of the Week Successful solutions are almost always the simple ones. |
Mon, 24 July 2017
Grand Rapids has had a vibe for some time and has become a prime Midwest destination in spite of not having a major sports team. This week’s guest is chief experience officer of Experience Grand Rapids, Doug Small and is the promoter in chief of this gem of a city. Doug shares his thoughts on how team building and thinking differently has built Grand Rapids to the destination it is today. Doug also shares a personal story that was a life changing event that provides a valuable lesson to all of us. QUOTE IT “A Collaborative pioneering smart.” (4:01) "Attitude, character and enthusiasm.” (8:05) "We’re willing to do differently.” (18:30) DIG IN (4:21) Handsome growth.
Listen to your body. Don't ignore subtle persistent pain. It could be a signal of a bigger problem. |
Mon, 17 July 2017
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Mon, 10 July 2017
Simplification of the message is vital to enlisting support and/or selling the product. Most successful endeavors end up being a simple solution to a complex problem. Complicated messages get lost and confuse customers and stakeholders. PR firms make a good living condensing messages to brands and slogans. However, in order to get to the simple slogan or elevator pitch, you have to thoroughly understand the issues and the problem at hand. Join team members Mike Bills and Will Carlson as they discuss simplifying the message and learn what's in store for our July podcasts. Quote it
Dig in
Don't be overwhelmed by the daunting task. Take a big problem and break it down to small parts. |
Mon, 3 July 2017
QUOTE IT
"[Company rebranding] So many things about it branding wise that were difficult.” (3:29) "Our plan now drives how I spend everyday.” (5:48) DIG IN (1:10) Mining the daunting task and knowing where to start. Identify and reduce one single thing to a picture that others can understand. Tip of the Week Simplification is vital in your mission and your internal and external communications. |