QUOTE IT "The changes in the world have caused a change in the need for a membership to connect to an organization.” (4:28) "It’s hard work, it’s scary, I have to get out of my boundaries all of the time, but that’s caused me to grow as a person.” (10:45) DIG IN Julie explains around 14:10 that one of her roles is to act as a translator. She interprets data and metrics in different ways so she can fully understand it first, then to illustrate to staff and other key stakeholders the need for fundamental change in the organization. Jump to 22:30 to hear Julie forecast how she will keep the momentum of change moving and what she thinks is an important asset for sustainable reinvention. TAKEAWAYS 1 - Reinvention is state of mind, not a finite process. 2 - An outside navigator makes you accountable for working through the hard questions instead of bypassing them. They also tend to have an impartial point of view that reminds you take the all-important helicopter view. 3 - Embrace the signals the association is giving you. Collect and apply data about your membership needs and translate it to actionable change. 4 - Be aware of the realities of your board members, as a volunteer body they aren’t immersed in the day-to-day work. High-level summaries and timely recaps help them stay focused and strategic. 5 - Reach out and talk to others. The majority of industries are undergoing tremendous shifts and it’s important to know you’re not alone. 6 - Be intentional about carving out down-time to reflect and recharge. It makes you a more effective leader! |