Episode 026 - Andi Osters

 

 

 

PureReinvention Podcast Episode 026

 

Andi Osters, Social Media and Brand Coordinator at the Michigan High School Athletic Association, talks to Mike Bills and Misty Elliott about her decade of experience growing up in the association industry.

 

QUOTE IT:

“You’ve got to learn how to monitor first. You need to understand the history before you can make a change.” (6:52)

 

“I’m not sure association management is as clear of a profession as we need it to be to sustain what [associations] have right now.” (16:00)

 

DIG IN:

Around 13:00 Andi explains how being nimble and examining old processes frees up leaders and associations to find success.

 

Make sure you listen to Andi’s insight around 20:30, where she makes a thoughtful assessment of how residents in Detroit are taking risks to reinvent the city.

 

TAKEAWAYS

1 - Impactful leaders will help individuals grow by giving good direction and setting achievable goals that allow staff to take ownership.

 

2 -  Eagerness to take on new projects and reinvent old processes is a good thing, but it’s wise to temper that ambition with careful assessment and monitoring before forging ahead.

 

3 - Stay nimble and aware of the current climate so you can adapt to serve the changing needs of your customers.

 

4 - Associations can learn from Detroit business owners and stakeholders that are taking risks because they believe in the city’s and the people’s ability to change.

 

5 - Be curious, even if it feels a little dangerous. It will help you discover unexpected things and, in Andi’s case, a delicious restaurant.