Mon, 23 February 2015
Are you your own worst enemy when it comes to simplifying the process? Many people layer on new tactics and ideas to fix their problems when what they really need to do is simplify. In this episode, Mike Bills and Misty Elliott discuss PureReinvention's third fundamental - Simplify.
Next Week: Mike O'Callahan, Chief Operating Officer, Metro Detroit Convention and Visitors Bureau.
Direct download: PureReinvention_Foundation_3_-_Simplify_-_21715_5.17_PM.mp3
Category:general -- posted at: 2:00am EDT |
Mon, 16 February 2015
Get a behind the scenes look at why one association decided it was time to reinvent and how they made it work. Guest: Dirk Milliman, Owner of Milliman Communications and member of the Michigan Press Association Board of Directors Co-hosts: Mike Bills, owner and CEO of MB Strategies, and PureReinvention founding member Misty Elliott DIG IN Near the beginning of the interview, around the 2:30 mark, Dirk describes how the composition of many boards today have shifted from a group of owners to a group of employees and why that changes the direction of the board. At 6:50 Dirk explains what disrupted Michigan Press Association and made the board recognize it was time to change course. QUOTE IT
Main Take-Aways:
Next episode: February 23, 2015 – Mike Bills and Misty Elliott discuss the third pillar of PureReinvention - Simplify. Produced by: Will Carlson, WillPower Consulting (www.williamrcarlson.com) |
Mon, 9 February 2015
How do you take ownership of new projects? In our latest podcast, Mike Bills, owner and CEO of MB Strategies, and Misty Elliott, one of the founding members of the PureReinvention project, discuss the second foundation of PureReinvention – Ownership. DIG INAt the 1:50 mark Mike explains how ownership builds accountability. It’s normal to feel apprehensive when you’re taking ownership of a reinvention plan because of the unknowns. At 5:57Misty and Mike talk about working through reservations when you need to take ownership of something new or different. QUOTE IT
Direct download: Episode_13_Purereinvention_Foundation_2_-_Ownership_Podcast_-_2715_8.20_PM.mp3
Category:general -- posted at: 2:00am EDT |
Mon, 2 February 2015
PureReinvention Podcast 12 – Josh Lord, MBA, Josh, Inc. / Director of Membership and Strategic Initiatives Michigan Dental Association
In this episode, Mike Bills, Owner and CEO of MB Strategies, and PureReinvention Founding Member, Misty Elliott interview Josh Lord, MBA, of Josh, Inc. and Director of Membership and Strategic Initiatives, Michigan Dental Association about disruption and the need for modern associations to respond to market demands.
DIG IN
“I think we really need to look at ourselves as a staff and as an organization and realize that we are likely too close to our own business to be able to solve this on our own and what we really need is a reinvention strategist.” (7:24)
QUOTE IT
“The bottom line is the great recession and the technological innovations of the early 2000’s have dramatically re-landscaped the environment that we’re in, and yet the ones that are leading our businesses right now, are adhering to paradigms that frankly no longer exist.” (5 :35)
“I think typically when we talk reinvention, road blocks get put up because we think cost, expense, disruption, change - it’s all negative. What we fail to recognize is opportunity, collaboration, mutual benefit, and relationship development. There’s a lot to be said for collaborating not only with a consultant or and external resource, but with your competitors.” (17:34 )
Main Take-Aways:
1 – Big brands are defining the purchasing experience – And expectations of your target audiences. Improved customer service and access 24-7 is expected.
2 – Current association culture is not lining up with this experience and is in danger of being replaced by organizations that will meet these expectations.
3- Associations need to focus on the next 3-5 years. They need to align with new customer expectations quickly if they are to stay relevant.
4- Associations need to value and listen to the disrupters in their ranks so that they can make the necessary changes to meet these expectations.
5 – An external outside resource may be necessary to help the reinvention process along as staff and leadership can be too close to the issue.
Next episode: February 9, 2015, Mike Bills and Misty Elliott will discuss the 2nd Foundation of PureReinvention - Ownership
Produced by: Will Carlson, WillPower Consulting (www.williamrcarlson.com)
Direct download: MIke_and_Josh_Interview_WIth_Misty_Summary.mp3
Category:general -- posted at: 2:00am EDT |