In this episode, Mike Bills, principal at MB Strategies and founder of the PureReinvention Project, discusses the first of five fundamentals of PureReinvention – Disruption.




“As an association leader, do you really value disruption in the growth phase? Do you really value a disruptor?” (4:09)




“In the association world, are we going to be disrupted, or are we going to start to create some sort of disruptive force?” (3:25)


“Before we can make any sort of relevant change inthe reinvetnion process, we first must value the role that disruption plays.” (4:43)




1 –We are creatures of habit and like to keep things the same, but it’s important to realize that not all disruption is bad.


2 – Disruption with purpose is the opportunity you need to allow for the next growth phase.


3 – Boards tend to place a higher value on not creating disruption – preferring to get along rather than seek diversified thought.


4 – Many of us haven’t been trained in how to create, and manage, disruption, even though it is critical for new growth.


5 – The city of Detroit has been dramatically yet positively disrupted through its bankruptcy and the subsequent rebound it is now experiencing.


Next episode:  February 2, 2015, Josh Lord, MBA, Director of Membership and Strategic Initiatives, Michigan Dental Association


Produced by WillPower Consulting (

Direct download: PureReinvention_Pillar_1__-_12315_5.29_PM.mp3
Category:general -- posted at: 4:00am EDT

In this episode, Mike Bills, principal at MB Strategies and founder of the PureReinvention project, talks with Jim M. Nicholson (Vice-President, PVS Chemicals Inc.) about the current reinvention of Detroit, the value of others coming to Detroit to see reinvention in action, and what it will take to sustain the reinvention process going forward.


Jim Nicholson, Part 2 Graphic copy



Around 4:11 Mike asks Jim about when Detroit stopped operating at peak performance. Jim says simply Detroit failed to work for its citizens, and they moved away. Listen to this segment and consider it through the lens of association work. What happens when associations stop operating at peak performance? Can you see how associations would benefit from using Detroit as an example when working through challenges?


Meaningful change happens beyond the core. Jim postulates that Detroit residents are going to continue to leave if leaders don’t build a better value proposition and support their quality of life. As you listen to this, think about how Detroit’s experience relates to membership within your association. How are association leaders building a better value proposition to retain members? (14:30)



“The challenges of the constant outflow of enough people to say enough is enough.” (6:30)


“Political inertia kept [Detroit] from changing...But the political leaders of the time finally found the guts to say, ‘We need to make this change happen’ and they did. What it did for the community was change the paradigm.” (9:20)


“It is our role as leaders to try to create the conditions where people want to make investments.” (24:08)




1 – Reinvention requires a long term commitment.  Detroit’s problems developed over many decades, and its comeback will likewise develop through the next decade. Expect the reinvention process to take time to become lasting change.


2 – It’s important to understand the measurements you use to define success. In the case of Detroit, people living and thriving in the neighborhoods are the ultimate measure of successful leadership. What defines success for you? For your association?


3 – Building the infrastructure to sustain your citizens is key. People living in Detroit, much like your members, will leave if they don’t feel like their needs are being addressed and served.


4 – Defining clear priorities is critical to creating momentum for reinvention. Don’t get caught up in the real estate at the expense of the vision.


5 – A realistic vision that is shared by consumers and stakeholders is a necessary ingredient for success. Leaders must be part of the community and have credibility with the people.


Next episode:  January 26, 2015, Mike Bills discusses the first of the fundamental five concepts in the reinvention process: Disruption.

Produced by:  Will Carlson, WillPower Consulting (

Direct download: Jim_Nicholson_Part_2_Final_.mp3
Category:general -- posted at: 2:00am EDT

Are you wondering what this PureReinvention thing is all about? In this episode, Mike Bills, principal of MB Strategies and founder of the PureReinvention Project, offers some background on how PureReinvention got started and looks ahead to what you can expect in 2015.


"We want to build this community of individuals who are using PureReinvention as a resource. A group of people who are willing to share and want to learn from each other." (1:07) 

"While we may be saying today, "this is what we know," you have to remember we will learn new things tomorrow. That's the really cool part about PureReinvention, it's an ongoing, ever-changing very dynamic process." (4:42) 



How was PureReinvention created? At 5:48 Mike tells you how needs and insights from different industries collided to form a model for the reinvention process. 



1 – PureReinvention is about collaboration and sharing stories about the ongoing reinvention process. 

2 – Look for the PureReinvention Position Paper by the end of the month. This paper will outline the fundamental five steps in the PureReinvention process and be available to you for free. 

3- PureReinvention has many applications to different types of people: 

• Board Members - PureReinvention requires active participation, ownership and leadership at the Board level.  There is a difference in Board roles and their leadership in the responsibilities and execution of this process. 

• CEO – Responsible for driving the process. 

• Employees - Have a huge stake in the outcome and must have ownership in the process. 

• Member/Owner – Are the beneficiaries of reinvention, and should have the most vested position of all. Input must be continuously sought from this group must express their needs to make the process work. 

4 – Association chief staff executives (CSEs) will have the opportunity to engage in PureReinvention at the Michigan Society of Association Executives' ORGPRO conference in June. Plus, you can catch us in Detroit for the American Society of Association Executives Annual Meeting in August.

5 – Your input, comments and questions are what make PureReinvention possible! Connect with us and tell us know what you want to know about.

Direct download: Podcast_Episode_9_Mike_PR_Overview_-_11015_2.46_PM.mp3
Category:general -- posted at: 2:00am EDT

In this episode, Mike Bills, principal of MB Strategies and founder of the PureReinvention project, talks with Jim M. Nicholson, vice president of PVS Chemical, Inc. and former chairman of the Michigan Manufacturers Association, about the role of individuals on the board of directors, board leadership and association culture.


At 6:50 Jim says the biggest barrier in associations today is cultural momentum. He talks about how legacy and history cause associations to struggle with change and what key leaders need to do to help turn that around.


At 8:58 Jim identifies a behavioral example of cultural momentum getting in the way of success.  “The formula for attracting membership for most associations has been the same for a long time. They typically have their membership recruiting strategies firmly planted in the 70s...What you don’t see enough of is getting out and being interpersonal with your membership.”

At 17:34 he explains how the board can support and nurture a more dynamic  association culture. “The Board’s real role is to point out the obvious. If you point out the obvious, the CEO has to respond to the obvious.”

 In a hurry? Click here to read the top takeaways from this podcast now.


Direct download: Jim_M._Nicholson_Part_1_Final_-_1215_2.45_PM.mp3
Category:general -- posted at: 12:38pm EDT






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