Seasons greetings! Listen in for a special holiday message from Mike Bills, principal at MB Strategies and founder of the PureReinvention Project. Plus, look ahead at the opportunities for PureReinvention to make an impact  in 2015.



1- Beginning in January we will be airing a new podcast each week!


2- Plan on staying connected in 2015, because we have an exciting lineup that’s sure to raise questions, enlighten and intrigue you.


3- PureReinvention is going to take you inside Detroits reinvention laboratory and showcase some compelling stories of reinvention happening in the D right now.


4- Did you know that in August the American Society of Association Executives’ 2015 Annual Meeting is taking place in Detroit? PureReinvention is gearing up to be part of this huge gathering of association professionals, so keep listening throughout the year to learn more!


5 - Thank you for supporting the PureReinvention Project and following our podcast! Stay in touch via Facebook ( and Twitter (@PureReinvention) where the conversation never stops.

Next episode:  January 5, 2015, Jim M. Nicholson, Vice-President, PVS Chemical, Inc.

Produced by:  Will Carlson, WillPower Consulting (

Direct download: MIke_Bills_PR_Message_-_122814_5.28_PM.mp3
Category:general -- posted at: 2:00am EDT

 In this episode, Mike Bills, Owner and CEO of MB Strategies - ( talks with  Will Carlson, Owner of WillPower Consulting( about his over 20 years experience in trade associations and where he sees future opportunities.  WillPower Consulting links technology to membership solutions.  Will is a member of the Michigan Society of Association Executives Professional Development Committee and the recipient of the 2014 MSAE Director’s Gavel Award for promoting the strategic interests of the association.






Main Take-Aways:


1 - Trade Associations were traditionally the go-to resource for networking and connecting with vendors. That model has been under pressure by the emergence of the internet and social media.


2- Associations that do not respond to market needs can and will be replaced by private entities.


3- Associations still have opportunities with networking in new ways and in producing educational content.


4- Detroit is a unique opportunity for associations to use as a conference venue in order to connect with the “reinvention laboratory"


5- Continuing to provide and leverage relevant education will be the key to keeping associations vibrant going forward.


Categories:  market relevance, reinvention, education, Detroit, reinvention laboratory, associations, conference venue



Next episode:  Holiday Message from Mike Bills, Principal, MB Strategies.




Produced by:  Will Carlson, WillPower Consulting (


Direct download: PR_Will_Carlson_Interview.mp3
Category:general -- posted at: 3:00am EDT

In this episode, Mike Bills, principal at MB Strategies talks with Jodi Schafer SPHR, Owner, General Partner - Human Resource Management Services about day-to-day leadership, employee satisfaction, and staying relevant to your customer base.

At 6:10 Jodi emphasizes that employees today are asking whether they trust where the leader is taking the organization, and what that means for employee loyalty.
At 14:15 
she dives into the importance of understanding your unique value proposition,"The good companies -- the ones that are able to reinvent themselves and the services they offer and stay relevant -- are the ones whose reputation isn't necesarily tied to a specific service or product line. It's tied to how they do business and who they are at their very core."
Go to PureReinvention's website for a more deatiled list of take aways!
Direct download: Jodi_Schafer_Final_-_11_25_14_5.31_PM.mp3
Category:general -- posted at: 3:00am EDT






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