The Detroit City Football Club was founded in 2012 and is one of the most successful minor league soccer teams in North America. The team was founded as a vehicle to organize the community and regularly sells out its 7,000 seat stadium in Hamtramck. Listen as Mike talks with Sean Mann, CEO and co-owner of Detroit City Football Club about the club's founding and how they earned a loyal fan base.

QUOTE IT

“A gathering place in the city at a time when there's only a handful of restaurants and bars." (6:39)

“Being the host of the party instead of the life of the party." (11:03)

DIG IN

  • (4:03) Soccer as the vehicle for being active in the community.
  • (5:19) A growth spurt.
  • (7:16) A small neighborhood activity generates a large amount of enthusiasm.
  • (18:58) Creating a stronger financial footing.

 

Tip of the Week

Ask yourself: Is your customer experience being driven top down or bottom up?

 

Direct download: Episode_163_Sean_Mann.mp3
Category:general -- posted at: 12:00am EDT

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