Simplification is central to the reinvention process. A major element of this simplification process is the short mission statement or a simple diagram to convey where the key stakeholders need to keep their focus. In this week's interview with Kevin Shaw, vice president of marketing with Weiland, we learn how important it is to ask the right questions and simplify wherever possible.

QUOTE IT

“Retain talent by inviting people to have a piece of the action.” (4:44)

“Solve problems before they become problems.” (16:09)


DIG IN

(3:27) Developing a sustainable succession plan.

(8:22) A defining moment with simplify.

(10:24) Moving quickly towards the marketplace.


Tip of the week:

Keep your mission simple. Use one a one page statement or an easy to understand diagram to convey the plan to all stakeholders.

Direct download: 098_Kevin_Shaw_Final_.mp3
Category:general -- posted at: 12:30am EDT

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