Mon, 10 August 2015
Bridget Russo took a big risk when she left New York to live in Detroit and devote herself to marketing Shinola's wristwatches, leather goods and bicycles that are assembled and sold in Midtown. But that's not the story she sat down with Mike to tell - although we think that would be a pretty interesting one! (Perhaps next time, Bridget?) In this episode, Shinola's marketing director talks with us about why they couldn't resist making Detroit home base and how the company blends an authentic story with quality products to create a highly desirable brand. Listen to the latest episode now. QUOTE IT “There’s nothing wrong with embracing the past, but you have to look towards the future and be ready to change and be nimble.” (14:51) DIG IN Beginning at 18:30 she paints a terrific picture of creative connections linking automotive manufacturing to watch-making and the creation of a degree program in fashion accessory design. TAKEAWAYS |