Mon, 13 July 2015
This is a unique time in association culture when there could be four or five generations working toward the same mission. Lacey Thompson, events manager at the Home Builders Association (HBA) of Greater Lansing, is always looking for ways to build on the foundation of the yesterday while sprinkling in the technology and learning styles of today. In this episode, Mike Bills and Lacey talk about how incorporating tech into the delivery of your communication and education systems helps members better relate and connect to their association. QUOTE IT
DIG IN
TAKEAWAYS 2 - Personalize everything you do. A thoughtful comment or gesture can go a long way. 3 - Sharing association news in efficient and friendly ways makes members feel more connected to association leadership. HBA of Greater Lansing uses their Information Minute videos to highlight association news in less than 60 seconds. 4 - Even when you connect on social media or through email, it doesn’t replace the need for face time. 5 - Blend old and new delivery methods for your education and content to keep members engaged while still remaining reliable.ted for the long haul. |