Stan Smith, Pushing Social

 

 

Stanford Smith, CEO of Pushing Social talks about leading the charge for Detroit Metro CVB’s social media efforts, with a keen focus on telling the real story of Detroit to a worldwide audience.  


In this episode, Stan’s passion for the platform as a conversation tool is impossible to ignore. He also shares a lot of helpful tips on using social media effectively along the way.

QUOTE IT:
“Detroit is a city that shows tremendous resiliency, tremendous creativity, and I wanted to be part of telling the new story of the comeback city.” (4:50)

“All social media is doing is scaling the conversation and making it profitable.” (10:40)

DIG IN:

 

Around 5:45 Stan offers associations some really good social media advice. He says the competitive advantage is in how you’re telling the story about the future of your industry.

At 15:00 Stan explains his vision for showing the world why Detroit matters. Listen through 18:00 to hear him describe a social media methodology known as the hero’s journey that associations can put into play.

 

TAKEAWAYS

1.  The strategy behind social media is as old as the campfire. It’s all about good conversation and telling stories.

2.   Three key questions can guide your social media strategy. What is our story?  Who is our audience? How do we tell it?

3.   Listening is just as important as posting on social media. Engage your followers and fans then listen and learn from their feedback.

4.   Keep your message simple. Stick to your story and passion.

5.  The social media strategy for #ASAE2015 will be to illustrate to outsiders why Detroit matters. The focus will be on the people and strengths of the City of Detroit.

Direct download: Stan_Smith_Final.mp3
Category:general -- posted at: 2:00am EDT

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