Donna Inch, chairman and CEO of Ford Land and chairman of Detroit Metro Convention and Visitors Bureau talks with PureReinvention’s Mike Bills about Detroit’s comeback, aligning key leaders and executing a vision.

Donna Inch Promo Image copy

 

QUOTE IT:
“Go back to the basics, get the fundamentals right...and then build.” (2:40)

“If you don’t have that teamwork approach...if you can’t get that alignment, it just doesn’t happen.” (6:18)

DIG IN:
Jump to 9:45 to hear Donna expand on how city leadership recognized it was time for a change and how collaboration has led to incredible progress for Detroit.

At the 17:00 mark Donna has a message for ASAE annual meeting participants headed to Detroit in August.

TAKEAWAYS: 
1 – Aligning key leaders creates tremendous momentum to execute your vision.

2 - Breaking down barriers to progress, especially antiquated cultural behaviors, paves the way for growth.

3 – Developing multiple attractions or assets for your audience establishes ongoing, sustainable growth.

4 – Generating excitement around your vision nurtures the ownership of key stakeholders.

5 – Incorporating rich history into your reinvention strategy builds credibility.

Direct download: Donna_Inch_final.mp3
Category:general -- posted at: 2:00am EDT

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