In this episode, Mike Bills and Misty Elliott of the PureReinvention Project talk about how the fourth fundamental - Connect - creates the space for innovation and thinking differently.

QUOTE IT:
“A lot of the answers to what associations and business were looking for were already inside, we just had to look at them in very different ways. It really wasn't about new stuff, it was about how to connect things in new and different ways.” (0:36)

“Connect can only be as good as an individual or association's ability to network new and different thoughts together and weave a whole other set of circumstances.” (4:42)

DIG IN:
At 1:53 Mike explains why connecting old ideas in new and different ways drives your core value forward.

Listen around 4:50 as Misty talks about how the connection phase starts to really feel like reinvention.


TAKEAWAYS: 

1 - It’s not always about creating something new, it’s connecting your old ideas and behaviors in new and different ways.

2 -  Ideas are just intelligent guesses until they are connected to your target audience to see if they can be actionable. Connecting your original ideas to the feedback will inform how you move forward.

3 -  Intentionally seeking diversified thought makes your final product or service stronger.

4 - Connect is the most multi-layered phase of reinvention. This fundamental teaches that you need to be regularly connecting ideas, people, products and services in creative and unusual ways.

5 - The first three fundamentals - disrupt, own and simplify - stabilize the reinvention process so when you are ready to connect your discoveries to your realities you will become more aware of the changes taking place.

Direct download: Foundation_4_-_Connect_Mike_and_Misty.mp3
Category:general -- posted at: 2:00am EDT

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